The TV, Reimagined as Décor: Samsung Lifestyle

For decades, interior designers have fought the same losing battle: the television. A big black rectangle that dominates the room even when it's off. Samsung's Lifestyle line flips that on its head — a collection of screens designed to be part of the room rather than an apology in the corner. Art on the wall, a cinema on the patio, a speaker that hides behind a picture. For a beautiful home, it's the rare technology that makes the space better whether it's on or off.

The Frame & Frame ProArt, Until It Isn't

The Frame is the star of the collection — and the idea is simple genius. When you're watching, it's a superb 4K QLED. When you're not, Art Mode turns it into a framed artwork, displaying pieces from a curated Art Store of thousands of works (or your own photography). A matte, anti-reflection display kills glare and gives it the look of real canvas rather than glass, customizable magnetic bezels match your décor, and it hangs nearly flush to the wall like a real frame — with a motion sensor that only lights it when someone's in the room.

New for this generation, the Frame Pro steps the picture up with a mini-LED backlight for deeper contrast and brightness, plus a wireless One Connect box so the only thing running to the TV is a single, near-invisible cable. It's the art-TV concept with flagship performance underneath.

The TerraceThe Great Outdoors

Outdoor living deserves more than a tarp-covered indoor set. The Terrace is a purpose-built outdoor 4K QLED — weatherproof to an IP55 rating against rain and dust, with an anti-glare screen and serious brightness engineered to stay vivid in shade or partial sun. Paired with the weatherproof Terrace soundbar, it turns a patio, pool deck or outdoor kitchen into a genuine entertaining space.

It's the kind of upgrade that transforms how a home is used — game day by the pool, movies under the stars — without hauling electronics in and out with the weather.

The Premiere & The FreestyleCinema, Unboxed

When you want the big picture without the big box, Samsung's projectors deliver. The Premiere is an ultra-short-throw 4K triple-laser projector that casts a 100-inch-plus image from just inches below the wall — no ceiling mount, no cables across the room. The Freestyle goes the other way: a pocket-sized, 180-degree projector you can set on a table, point at a ceiling, or take outside, auto-focusing and auto-leveling wherever it lands.

Together they cover both ends of the lifestyle-cinema spectrum — a discreet, permanent big screen for the media room, and a go-anywhere screen for everywhere else.

Music Frame & SmartThingsSound as Art, in Every Room

The design thinking extends to sound. The Music Frame is a wireless speaker disguised as a framed picture — hang it beside The Frame and it delivers room-filling, Dolby Atmos sound while displaying your own artwork or photos. It even pairs with the TVs via Q-Symphony so the speaker and screen play together.

Underpinning all of it is SmartThings, which ties the screens, speakers, lighting and smart home into one app and one set of scenes — so “movie night,” inside or out, is a single tap.

At a GlanceThe Samsung Lifestyle Collection

The Real WorldWho It's For

Samsung Lifestyle is for the homeowner (and the designer) who refuses to let technology spoil a beautiful room. It's perfect over the fireplace where a black screen always felt wrong, on the patio that deserves real entertainment, and in the media room that shouldn't look like one. It scales from a single Frame in the living room to screens, projectors and speakers throughout the home — all speaking the same design language and controlled from one app.